Mkt mix - internet of the 4p's and 4 c's

7 important questions on Mkt mix - internet of the 4p's and 4 c's

How does the internet affects price in the mkt mix

-: the internet allows prices to be changed according to when people order. Businesses such as airlines and online retailers such as Amazon use dynamic pricing very effectively.

How does the internet affects promotion in the mkt mix

businesses can promote their products online and target who their adverts reach depending on, for example, where you are searching from and which terms you are using to search

How does the internet affects Distribution in the mkt mix

-: businesses can now sell direct to the customer online rather than selling through intermediates. (clicks rather than bricks = less physical stores)
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How does the internet affect Product in the mkt mix

some products can now be downloaded rather than having to be physically produced, for example, music and e-books

How does the internet affect People in the mkt mix

this doesn’t necessarily mean that people will be losing their jobs thanks to the internet, more websites require a customer service representative

How does the internet affect Process in the mkt mix

: you can search more widely than in a main shopping street

How does the internet affect Physical evidence in the mkt mix

the design of the website becomes the key. (how easy it is to find certain information

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