Niche vs mass mkt

4 important questions on Niche vs mass mkt

When does niche marketing occur?

when. firm targets a specific segment of the market. (usually smal)

What is the pro side of a niche market?

by focusing on a niche market a firm can understand the specific requirements of the group and ensure it's offering meets the needs precisely. it can avoid wasting time and money on irrelevant items.

Why is a niche market quite common for small businesses?

it focuses on just one segment of the market and therefore the resources required may be relatively small and by focusing on a small segment of the market this may not be perceived as a threat by larger firm's
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What is the down side of niche marketing

1. the total number of customers is likely to be quite low
2. the product does prove to be successful larger firms bay be attracted by this succes and may decide to enter the market

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