Segment methods

5 important questions on Segment methods

what are Geographic segmentation

the focus on factors such as location or climate

What are behavioural segmentations?

the focus on factors such ad whether you are a regular or heavy consumer, whether you are brand loyal and what makes you buy the product

For a market segment to appeal to a business it must be:

measurable,accesible and profitable
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What are the 2 classified types of product

consumer product and industrial product

What are specialist products

luxury items, rolex, ferrari

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