Case 5: HRM and service provision

4 important questions on Case 5: HRM and service provision

What is a blueprint and what are the lines?

  1. Line of interaction (between customer action & onstage contact)
  2. Line of visibility (between onstage contact & backstage contact)
  3. Line of internal physical visible interaction (between backstage contact & physical evidence)
  4. Line of internal IT interaction (between physical evidence & support process)

Why are HRM, marketing and operations the most important departments of a company?

Because they all have requirements & goals that relate to customers and contribute to the mission of the firm.

What are the tasks of the HRM department?

  • recruit
  • train
  • motivate
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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What are the task of the operations department?

Create & Deliver specific services to targeted customers.

The question on the page originate from the summary of the following study material:

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