Case 9: Buzzing your ideology
10 important questions on Case 9: Buzzing your ideology
What is Gen C?
What does C of gen C stand for?
- Contend creators.
- Connected.
- Co-creation.
- Customize.
- Community.
- Curious.
- Control.
What kind of media can be used for media marketing?
- trailer
- advertisement via website
- online communities, with aim of creating greater audience loyalty
- co-creation
- viral & buzz marketing
- buns buzz
- support from the entertainment industry
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What are the 3 typical main activities of a movie website?
- information provision
- community creation
- commerce
How does co-creation work?
How can a company use the brand equity model (Keller)?
What is cross media?
What is push marketing?
What is pull marketing?
What is the goal of a communication message?
- creating brand value
- building fan-base
- reaching potential customers
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)