Case 7: HR planning
8 important questions on Case 7: HR planning
What does Imagineering stand for?
What is the process of Imagineering?
- Simple concept + backstory
- Translate this onto a storyboard (who, what, where, when, what/scale model & physical details/approved?)
- Set design (realize concept in physical form).
What are the 6 phases of the Imagineering process?
- Knowledge gathering phase
- Incubation phase
- Deepening phase
- Creation & Reflection phase
- Execution phase
- Innovation phase
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are the 5 methods of creating an experience?
- sense-module
- feel-module
- act-module
- relate-module
- think-module
On what do individual experiences depend?
- personal context (expectations/benefits)
- social context
- physical context
What kind of different experiences can be distinguished (Peter & Nijs)?
- Absorption in the experience (tv).
- Immersion, the customer becomes a physical part of the experience.
- Esthetical, the feeling that you should have been there.
- Escapism from real life.
What is the goal of Imagineering?
What are the 3 main strategic marketing themes concerning Imagineering?
- service encounters
- point-of-purchase stimuli
- communication
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
