Communication and sensemaking: what when and how?

6 important questions on Communication and sensemaking: what when and how?

What is the effective communication cycle?

Message > send > interpret > feedback

What is Kotter's vision on communication during the change process?

Goal of communication: to get as many people as possible acting to make the vision a reality.

What advise Kotter about communicating the change process?

1. Talk often about the vision of change.
2. Openly and honestly address people about
their concerns and anxieties.
3. Apply your vision to all departments and operations within the organization.
4. Lead by example.
• Communicating the vision of change fails for many reasons. Perhaps the most obvious is lack of clarity.
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What is sense making and communication by de Caluwe?

Information giving (one way) Communication (interaction)
Sense making: change is a process created, produced and maintained by and within within communication.

• ‘For this reason, we feel that communication needs to be an integral part of every intervention plan, and should be consciously managed even before the intervention plan is drawn up.’
• A tool to help achieve this is a planned approach, in which systematic choices are made about message, resources, style, timing, and so on

Which communication strategy's are possible?

Information, persuasion, dialogue, consensus creation

Which choices for organizing communication

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