Summary: Change Rhetorics And Charisma

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  • 1 Inventio

  • 1.1 The mind and Heart of Resonance

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  • What is resonance according to Giorgi?

    An audience's experienced personal connection with a frame
  • What is legitimacy according to Giorgi?

    The conformity to rules, norms or regulations
  • What is justification according to Giorgi?

    The need to construct legitimate accounts that sustain one's position in a public audience
  • What are the 2 challenges to foster cognitive resonance?

    1. Empirical credibility
    2. Cultural credibility
  • In which 2 circumstances does cognitive resonance occur?

    1. Competition for audience attention and appreciation
    2. Causal ambiguity
  • What are the 2 challenges to foster emotional resonance?

    1. Emotional embeddedness 
    2. Emotional contagion
  • In which 2 circumstances does emotional resonance occur?

    1. Audience indifference
    2. Audience negative feelings
  • 1.2 Rhetorical Strategies of Legitimacy

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  • What is ontological rhetoric?

    Based on statements what can or cannot co-exist
  • What is historical theorization?

    An appeal to history and tradition
  • What is teleogical rhetoric?

    Focused on a grand vision, implying the need for radical change
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