Delivery - Strategic Framing for complex audiences

3 important questions on Delivery - Strategic Framing for complex audiences

Under what 3 circumstances is frame institutionalized?

  1. Increased exteriority
  2. Perceived objectivity (normal, truth)
  3. Taken-for-grantedness (autopilot)

What is conservative boundary work

Attempting to retain locally held, charateristic values

What 6 successive steps do leaders take when they want to spur change in moral systems?

  1. Moral awereness
  2. Defiance
  3. Coalition building
  4. Negotiation
  5. Formalizing
  6. Guardianship

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