1 Digital Marketing
19 important questions on 1 Digital Marketing
How has individual marketing changed due to the internet?
- Customers' individual data can be saved
- They receive a personalised offer based on their profile
How does the internet facilitate individualised production and distribution?
- Ability to create personalized items like T-shirts and cards.
- 3D printing options for custom designs.
- 24/7 accessibility to seek information or services.
- Cost-effective delivery methods for ordered goods.
What are corporate sites in digital marketing?
- Interaction with customers, employees, press, shareholders
- Purposeful communication
- Essential for brand transparency
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
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I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
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At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
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In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
What defines ecommerce sites?
- Examples like Amazon.com, eBay, Taobao
- Procurement functions for offers/bids
- Purchasing-focused capabilities
How do communication sites function?
- Product descriptions
- Store locator tools
- User manuals
- Lead generation for B2B marketing
What is the purpose of branding sites?
- Interactive elements
- Recreational tools like forums and games
- Engagement strategies to encourage return visits
What do service sites offer?
- Online banking services
- E-commerce platforms like eBay
- Newspaper content delivery
What is the role of portals in digital marketing?
- Examples include AOL, Yahoo!, and MSN
- Focus on targeted groups or subjects
- Aggregation of relevant websites
How do content sites function in digital marketing?
- News articles
- Reviews and analyses
- Insights for specific target groups
What is the theme and content focus of the "Kop Kids" page?
- Theme: Liverpool Football Club for children
- Content Focus:
- - Historical knowledge (Know your history)
- - Fun activities
- - Dress-up game
- - Welcome message
- - Features L.F.C. crest and mascot
What are the five objectives outlined in PR Smith’s 5Ss model for digital marketing communications activities?
- Sell: Increase sales by accessing new markets or developing new products.
- Speak: Enhance communication with potential customers.
- Serve: Improve customer service.
- Save: Reduce costs using digital media.
- Sizzle: Support the brand through various initiatives.
How is the 'Marketing Mix' traditionally described in marketing theory?
- Mixing four elements optimally for the target audience.
- Aligning with customer needs, pricing, buying location, and promotion.
- The marketer as a chef or conductor managing components effectively.
What role does the internet play in today’s marketing communications?
- Providing information (replacing brochures).
- Advertising (e.g., online display ads).
- Influencing all four marketing instruments: product, place, price, and promotion.
What are examples of websites functioning as products and distribution channels?
- Products: Auction sites (e.g., eBay) and dating sites (e.g., Tinder, Grindr).
- Distribution Channels: Music publishers and scientific publication sites offer downloads or streaming services.
How does the internet contribute to dynamic pricing for airlines?
- Adjust prices based on demand.
- Streamline ticket sales through online platforms.
- Enhance forecasting of customer trends.
What role do banks play in merging production processes with distribution channels?
- Online banking replaces physical branches.
- Functions as a promotional channel for financial products.
- Facilitates ease of access for customers.
Who introduced the Four Cs model and what is its significance?
- Focuses on customer orientation.
- Transitions marketing from a selling technique to building customer relationships.
- Better suited for organizations prioritizing customer perspectives.
What does the SIVA model consist of?
- Solution: Addressing customer needs.
- Information: Providing relevant product details.
- Value: Emphasizing benefits over costs.
- Access: Ensuring ease of purchase.
What are the five core processes of a business’s marketing according to Kotler & Keller?
- Market sensing: Keeping updated on market trends.
- Product realization: Researching and launching new products.
- Customer acquisition: Identifying and attracting target markets.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
