Frederieke schultz
5 important questions on Frederieke schultz
Victim cluster of crisis
Accidental cluster of crisis
Preventable cluster of crisis
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Findings of crisis research
- Secondary crisis communication and reaction (boycots etc) are highest with newspaper and lowers with social media.
- Reputation of organization is highest with facebook, followed by twitter/blog
Findings of crisis (follow up study, emotions)
- intentional (avoidable) crises evoke more anger than victim crises.
- Reputation is affected by anger and sympathy
- news papers more credible than facebook and twitter
- Credibility increased secondary crisis communication and reactions
The question on the page originate from the summary of the following study material:
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- Never study anything twice again
- Get the grades you hope for
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