Bo van Grinsven

3 important questions on Bo van Grinsven

Scientific gap in research (Bo van Grinsven)

  • Knowledge of logo design en strategic choices that go with introducing and implementing a new logo
  • Linking between design and design literature and using design for gaining certain communication effects
  • Theoretical development: developing a theory for degree of logo change and complementary effects.

Complexity (Bo van Grinsven)

A logo with a lot of colors, lines and edges. A complex shape, use of a lot of letters, diverse fonts and words. 

Results on complexity (Bo van Grinsven) (study 1)

Exposure leads to recognition. Effect seems larger for complex logo's, not yet tested. 

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