Compiance with European Data Protection Law and Regulation - Direct marketing - Online behavioural marketing

3 important questions on Compiance with European Data Protection Law and Regulation - Direct marketing - Online behavioural marketing

What type of OBA raises the most privacy issues?

Website publishers using third-party advertising networks to serve OBA on their behalf. Advertising networks may track individuals behavior across multiple websites.

What is they key provision of the ePrivacy Directive with regards to OBA

Article 5(3) consent to place cookies

How is the ePrivacy Directive implemented?

Local laws (NL- telco)

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