Compiance with European Data Protection Law and Regulation - Direct marketing - Postal marketing

3 important questions on Compiance with European Data Protection Law and Regulation - Direct marketing - Postal marketing

What legal ground can be used for postal marketing

Legitimate interest

What needs to be considered when using legitimate interest for postal marketing?


if existing customer
the nature of products /services - is it expected
has it been told previously

If legitimate interest cannot be used in postal marketing, what is the alternative?

Consent

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