Compiance with European Data Protection Law and Regulation - Direct marketing - Data protection and direct marketing
6 important questions on Compiance with European Data Protection Law and Regulation - Direct marketing - Data protection and direct marketing
What is not considered as direct marketing by the WP29?
- Marketing communications not directed to individuals - website banners
- Service-related messages - status of an order
When does the ePrivacy Directive also apply in direct marketing?
What are the compliance responsibilities of a controller under marketing events (GDPR)?
- Lawful basis for processing
- Fair processing information
- Appropriate technical and organizational measures
- Not exporting outside the EEA, unless adequate protection
- Satisfying all other compliance duties
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If processing is based on 'legitimate interest, can a data subject 'opt-out'?
What are the requirements for opt-out?
- Individuals are always informed of their right to opt-out
- Opt-out across all marketing channels
- Honor request in a timely fashion
- Delete personal data unless retention is strictly required
- Profiling data must be removed as well
How is the ePrivacy Directive implemented in member states?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
