Adaptive Marketing Capabilities
3 important questions on Adaptive Marketing Capabilities
What must organisations do to acquire or enhance the Adaptive Marketing Capabilities?
- Vigilant market learning;
- Adaptive experimentation;
- "Open" marketing that assembles scattered and flexible partner resources.
Which 2 developments prevent market learning at its fullest?
Market learning being the findings are accurately interpreted and communicated throughout the firm.
- Interpretation is prevented by managers only seeing what they want to;
- Sharing is obstructed by silos.
What is the essence of an Open Marketing?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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