The Journey Product Manager
3 important questions on The Journey Product Manager
According to the article, new technologies are important but not enough in designing competitive and improving journeys, what else does a company need?
Organisations need new organisational structures and a Journey Product Manager.
What does a Journey Product Manager need to do? What does his job entail?
- Understanding how customers move through the journey;
- Spot unusual customer behaviours;
- Detect what attracts new customer.
What type of teams are necessary in order to build a successful customer journey?
Scrum-teams: cross-functional teams constantly testing improvements, flexible, fast and execution-oriented.
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