Shortcomings of multi-attribute model
4 important questions on Shortcomings of multi-attribute model
What are the shortcomings of the multi-attribute model?
2. They assume that individuals are highly involved and rationally weigh information
3. Limited in informing marketers on the key factors in new product development
4. Focused on individual, what happens in the market?
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Say that you work in Samsung’s marketing research department. They ask you to design a research study to find out according to what rule customers choose a television. How would you setup your research study?
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