Framing effects

4 important questions on Framing effects

Explanation of the endowment effect is?

One you have it, foregoing it feels like a loss (and we are loss averse)
- sellers tend to overvalue their loss -> products they sell
- buyers tend to overvalue their loss -> money they pay for purchase

Implications of endowment effect is?

Money back guarantees are offered by businesses because it reduces people's resistance to trying a product. -> one someone tries the product, the endowment effect may seal the deal.

Sunk costs effect is?

As the amount of ime or money invested in a project increases, people are more reluctant to give up the project.
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How does pricing affects demand and consumption?

Retailers try to mask how much buyer have spent on a product by seperating purchase from consumption moment (advance sales like fitness subscription), and by decreasing calculation of price per event (season tickets), or by price bundling.

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