Summary: Consumer Behaviour
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Read the summary and the most important questions on Consumer behaviour
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1 Week 1
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1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior.
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How do you call marketing that affects the senses?
Sensory marketing -
How does haptics influence behaviour?
It influences perception positively -
How does smell influence perception?
It activates emotions -
How does taste influence perception?
Top down processing -
How does colour influence perception?
Humans assign meaning to colours -
1.2 Construal level theory
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What do people use to mentally represent distant objects and events?
Abstract, high-level construals -
How do you call a concept explaining a subjective experience of how close or far away from the self, here, and now?
Psychological distance -
What is low psychological distance?
Concrete
low-level construal
tomorrow
How
Contextual
Pragmatic -
What is high psychological distance?
High-level construal
Abstract
Integrated
Idealistic
Why? -
What are the four different types of distance determining psychological distance?
Temporal distance
Social distance
Spatial distance
Hypothetical distance
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