Perception - The perceptual process
3 important questions on Perception - The perceptual process
What are the three stages of the process of perception?
Exposure : sensory receptors => attention : sensation => interpretation : meaning => Response
What are schemas and why are they important?
Schemas are organized collections of beliefs and feelings. They are crucial determinant of evaluation. (eg.: no attention to smoke advert that does not match schema)
How can the perception process be broken down in four stages?
- Primitive categorization
- Cue check: preparation selecting schema
- Confirmation check: selecting schema
- Confirmation completion: decision & reinforcement
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