Symbolic Conspicuous Consumption

3 important questions on Symbolic Conspicuous Consumption

What is emblematic function?

Use of products to symbolize membership in social groups
- geographic: loose clothing
- ethnic: eating dinner time
- social class: yacht
- gender: food
- reference group: harley davidson

What is role acquisition functions?

Offerings that help one feel more comfortable in new roles
- phases: seperation, transition, incorporation
- use of symbols and rituals to validate role transformation
- products are an important component in marital, cultural and social status transitions
Connectedness: use of products as symbols of ones personal connections to significant people, events or experiences
Expressiveness: use of products as symbols to demonstrate ones uniqueness

What is conspicuous consumption?

Buying products to signal something about oneselve. Status leads to social benefits. More conspicuous consumption when status is more important.

Repair: powerlessness, low self esteem, helps relieve anxiety

Honest: cost ensure reliability of signal. Communicative intent vs non.
Dishonest: BMW could be rented   

People react negatively to dishonest signals of wealth.

Voluntary simplicity: consciously limiting acquisition nd consumption for a less material ecofriendly lifestyle

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo