Symbolic Conspicuous Consumption
3 important questions on Symbolic Conspicuous Consumption
What is emblematic function?
- geographic: loose clothing
- ethnic: eating dinner time
- social class: yacht
- gender: food
- reference group: harley davidson
What is role acquisition functions?
- phases: seperation, transition, incorporation
- use of symbols and rituals to validate role transformation
- products are an important component in marital, cultural and social status transitions
Connectedness: use of products as symbols of ones personal connections to significant people, events or experiences
Expressiveness: use of products as symbols to demonstrate ones uniqueness
What is conspicuous consumption?
Repair: powerlessness, low self esteem, helps relieve anxiety
Honest: cost ensure reliability of signal. Communicative intent vs non.
Dishonest: BMW could be rented
People react negatively to dishonest signals of wealth.
Voluntary simplicity: consciously limiting acquisition nd consumption for a less material ecofriendly lifestyle
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding