What is a decision? - A model of consumer decision-making
5 important questions on What is a decision? - A model of consumer decision-making
Two sources of input:
- Firm's marketing efforts
- Sociocultural environment
Two need recognition styles:
- Actual state types: perceive that they have a problem when a product fails to perform satisfactorily
- Desired state types: the desire for something new may trigger the decision process
There are two types of search alternatives:
- Personal
- impersonal
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
There are five gifting subdivisions:
2. intercategory gifting,
3. intragroup gifting,
4. interpersonal gifting, and \
5. intrapersonal gifting.
Intergroup gifting behavior:
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding