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What are attributes? - Structural models of attitudes

Q: The tricomponent model consists of three parts:

Conative: the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. affective: A consumer’s emotions or feelings about a particular product or brand constitute the affective component of an attitude cognitive: is concerned with the likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. According to some interpretations, the conative component may include the actual behavior itself.

4 important questions on What are attributes? - Structural models of attitudes

How attitudes are learned:

 Beliefs: judgments to what extent an object has a certain attribute (alternatively: the quality of that attribute)
 Evaluations: personal importance of that attribute (alternatively: its weight relative to other attributes)
 ATU/e = blec.q.elec.q. + bbooksebooks + bcampusecampus+ bfriendsefriends + bnightlifeenightlife

Personality and personal experience

The tricomponent model consists of three parts:

Conative: the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources.
affective: A consumer’s emotions or feelings about a particular product or brand constitute the affective component of an attitude
cognitive: is concerned with the likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. According to some interpretations, the conative component may include the actual behavior itself.

Multi-attribute attitude model:

Portray consumers’ attitudes with regard to an attitude object (e.g. a product, a service, a direct-mail catalogue, a cause or an issue) as a function of consumers’ perception and assessment of the key attributes or beliefs held with regard to the particular attitude object.