Persuasion - Attitude change: seven theories - Molding attitudes via multi-attribute models
3 important questions on Persuasion - Attitude change: seven theories - Molding attitudes via multi-attribute models
What is the essence of the multi-attribute model?
Beliefs wieghted by the evaluation of belief content.
Given the structure of the multi-attributemodel (TORA), how can be change consumer attitudes?-
Change a specific component belief, by changing perception of the corresponding attribute level or associated consequence.
Change the importance that a consumer assigns to an attribute or to the evaluation of that consequence.
Introduce a new attribute (into the consumer's evaluation process).
What is the best option for technological products to change a consumer attitude according to the multi-attributemodel?
Introducing a new attribute into the consumer's evaluation process. Products are always evolving, consumers always looknig for new features, companies that can bring new features to the market sooner are more likely to win the consumer attitude battle.
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