Culture - Cultural practices, rituals, customs and myths
5 important questions on Culture - Cultural practices, rituals, customs and myths
What is an example of a ritual and its marketing implication?
Rituals at a wedding in western cultures.
Lot of consumption at weddings.
What is an example of a custom in Japan en its marketing implication.
Wearing of a kimono, nowadays the kimono-making industry is in decline, illustrating the power of customs in dictating consumption behavior. Custom can stard and sustain a whole industry; its decline and demise can banish it.
What is an example of a myth and its marketing implication?
Myth of Snata Claus, now Christmas is booming for retail business.
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What are the deeper functions of ritualistic cultural practices (rituals, customs, myths)?
- Achieving sacredness
- Value inculcation
- Meaning communication (wearing black when mourning)
Why are rituals, customs and myths important for marketers?
They entail consumption of products and services.
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