Culture - Cultural practices, rituals, customs and myths
5 important questions on Culture - Cultural practices, rituals, customs and myths
What is an example of a ritual and its marketing implication?
Rituals at a wedding in western cultures.
Lot of consumption at weddings.
What is an example of a custom in Japan en its marketing implication.
Wearing of a kimono, nowadays the kimono-making industry is in decline, illustrating the power of customs in dictating consumption behavior. Custom can stard and sustain a whole industry; its decline and demise can banish it.
What is an example of a myth and its marketing implication?
Myth of Snata Claus, now Christmas is booming for retail business.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What are the deeper functions of ritualistic cultural practices (rituals, customs, myths)?
- Achieving sacredness
- Value inculcation
- Meaning communication (wearing black when mourning)
Why are rituals, customs and myths important for marketers?
They entail consumption of products and services.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)