The checker shadow illusion

8 important questions on The checker shadow illusion

What is a judgment?

Cognitive aspect of the decision-making process

What are the two biases from availability heuristics?

Bias 1: Ease of Recall (based on vividness and recency)
Bias 2: Retrievability (based on memory structures)

What is the scarcity effect?

A phenomenon associated with an increase in the value of goods when they are scarce.
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What is the I mad it myself effect?

The tendency for people to place a disproportionately high value on objects that they partially assembled, regardless of the quality of the end product.

What is the blind spot bias?

When we see other more biased than ourselves.

How should you frame a discount?

By bundeling products the discount is more effective.

What happens when the price of a product becomes zero?

It becomes more attractive then any other alternative as it causes a more emotional charge.

What happens when job candidates are evaluated jointly or separately?

Jointly -> hard to evaluate are more important.
Separate -> easy to evaluate aspects are more important

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