Lecture slides
12 important questions on Lecture slides
Why should you care about neuromarketing?
Is neuromarketing research effective?
What measures are marketers in neuroscience interested in?
- Attention
- Memory
- Emotions
- Liking & wanting
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What type of physiological measures can we use?
How does eye-tracking work?
How do we capture facial expressions?
What is skin conductance?
What is the Tuskegee study?
What is the Belmont Report?
What is research integrity?
What are the main threats to research integrity?
How can we decrease the likelihood of research misconduct?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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