Reading Questions
8 important questions on Reading Questions
What are the three believes for methodology in the positivist paradigm?
- Deductive
- Systematic
- Testing theories and hypotheses
- Mostly quantitative
What are the four believes for methodology in the interpretivist paradigm?
- Inductive
- Emergent
- Generating theories and hypotheses
- Mostly qualitative
Why do we need consumer research?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is the goal of contemporary consumer research?
What is the difference between quantitative and qualitative methods?
Qual: all about meaning & context
What are the characteristics of quantitative and qualitative methods?
Qual: flexible, open questions, visual & verbal data, small samples
What are the two types of intended contribution?
Substantive domain (phenomena)
What are the three ways to create new knowledge?
Propose a mediator and/or moderator
Propose a new construct
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
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