Industry Analysis: The Fundamentals

14 important questions on Industry Analysis: The Fundamentals

How do you call disadvantages that new entrants to an industry face in relation to established firms?

Barriers to entry

How do you call something that exists when increases in the scale of a firm or plant result in reductions in cost per unit of output?

Economies of scale

How do you call something that measures the extent to which a market is dominated by a small number of firms?

Seller concentration
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How do you call costs and other impediments that prevent capacity from leaving an industry?

Barriers to exit

How do you call a firm's ownership of adjacent vertical activities?

Vertical integration

What are the six forces that influence the industry?

  • The national/international economy
  • Technology
  • Government and political forces
  • The natural environment
  • Demographics
  • Social forces

Wh at are the three factors that determine how much companies in an industry earn?

  • The value of the product  to customers
  • The intensity of competition
  • The bargaining power of industry members relative to their suppliers and buyers

Which two elements determine substitute competition?

  • Buyers' propensity to substitute'
  • Relative prices and performance of substitutes

Which two elements determine buyer power?

  • Price sensitivity
  • Bargaining power

Which three elements determine price sensitivity?

  • Cost of product relative to total cost
  • Product differentiation
  • Competition between buyers

Which five elements determine industry rivalry?

  • Concentration
  • Diversity of competitors
  • Product differentiation
  • Excess capacity and exit barriers
  • Cost conditions

Which two questions have to be answered to determine the key success factors?

  • What do our customers want?
  • What does the firm need to do to survive competition?

Which two questions can be asked for analysing demand?

  • Who are our customers?
  • What do they want?

Which four questions have to be answered for analysing the competition for key success factors?

  • What drives competition?
  • What are the main dimensions of competition?
  • How intense is competition?
  • How can we obtain a superior competitive position?

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