Summary: Corporate Communicatie Management

Read the summary and the most important questions on Corporate Communicatie Management

• 1 week

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• Corporate communication schedule 

         Corporate Communication  
                             I
  Internal                              External 
  Communication              Communication
                                                        I
                         Concern                      Marketing
                         Communication        Communication

• Identity and Image schema/vragen.

  Who am I?                                                         Current identity
  Who do I want to be?                                      Desired identity
  What do others think of me?                         Current image
  What do I want that others think of me?      Desired image
  What do I think of myself?                              Self image

• 2 week

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• Mission and Vision Statement

  
  •Mission statement
  -The public goal of anorganisation.
  -Whatis the organisationstrivingfor?
  
  •Visionstatement
  -Clarifyinghowthe organisationviews itsrole in society as a whole
  
  •Objectives, ambition
  -The prioritiesfor the coming 3-5 years

• Stakeholder Mapping Sceme 1:

                                             Level of interest
                                             Low                                          High
  Low Power                      minimal effort                        keep informed
  
  High Power                     keep satisfied                          keep players

• 3 week

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• House style 8 elements

  
  1.Logo
  2.Letterhead
  3.Choice of typeface
  4.Colours
  5.Image style
  6.Interiordecoration
  7.Internalsignposting
  8.Company Uniforms

• Demands on a logo and letterhead

  
  •Cleartoread
  •Easy torecognize
  •Fits to the company
  •Practical in use
  -Online and offline
  -Full colour andblack&white

• Colour associations in Western countries

  
  Black Divination, banishingabsorbingnegative energy, protecting, binding
  
  
  BlueTruth, tranquillity, protection, hope, honor, change, psychicability
  
  
  GreenAbundance, growth, healing, prosperity, fertility, employment, luck, jealousy
  
  
  OrangeCourage, pride, ambition, enthusiasm, energy, friendship,
  
  
  PinkCompassion, tenderness, harmony, affection, love, romance, spiritual healing
  
  
  RedSexual love, lust, passion, fire, willpower, courage, energy, strength, anger
  
  
  White Cleansing, peace, protection, healing, truth, divination, tranquility (whitecanbeused in place of any colour)
  
  
  YellowJoy, vitality, intelligence, study

• 4 week

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• Communication with the Job Market

  
  •Allcommunicationaimed at potentialandactual new employees
  •Establishing a goodreputation in the market

• 5 week

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• Mass Media Theories

  •Giant Hypodermic Needle Theory / injecteren
  •The Two-step Flow Model / via twee channels binnenkomen
  •Selectivity / zender ontvanger
  •The Uses and Gratifications theory / media uit eigen belang gebruiken

• McLuhan's Theory of Communications

  
  •The medium is the message
  -A medium has a power thatexceeds the content of the message
  -The medium has a big impact on the messageitself
  
  •Global village
  -The electronic media connectspeople as if the were, like in history, living in a village
  
  •Hot and cool media
  -Hot medium: provides al the necessary data, less receiver-involving
  -Cold medium: little information, more receiver-involving, difficulttouse