Research and Measurement - Measuring Corporate Reputation
4 important questions on Research and Measurement - Measuring Corporate Reputation
What is done with the Cobweb method?
- Choose attributes that best characterise the organisation
- Select 8 attributes that are most relevant and rank them (1-8)
What does a Focus group do?
- Brainstorming sessions with a broader selection of the company
- Write down company characteristics
- Select key characteristics that best define the organisation
What is Laddering/critical incident?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is an Audit/Survey?
- Select from a list attributes that best define organisations
- Evaluate why the selected attributes were chosen
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding