Corporate Communication in Contemporary Oraganizations - Key Terms

6 important questions on Corporate Communication in Contemporary Oraganizations - Key Terms


What is audience fragmentation?

The process or trend whereby audience segments become more heterogeneous and divided (and therefore more difficult to reach in one)


What is a council meeting?

A formal executive or advisory forum in which communication professionals and senior managers participate (discuss brand and communication related issues and strategy)


What is corporate communication?

The function and progress of managing communications between an organization and important stakeholder groupsin it's environment
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What is a departmental arrangement?

The administrative act of grouping or arranging disciplines, activities and people into departments


What is process documentation?

A way of coordinating the tasks and activities of communication professionals by mapping and documenting their work processes (flow charts)


What is sale promotion?

A range of techniques used to engage the purchaser (discounting, vouchers and bonus commission)

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