Corporate Identity, Corporate Branding and Corporate Reputation - Corporate Identity, Image and Reputation
6 important questions on Corporate Identity, Corporate Branding and Corporate Reputation - Corporate Identity, Image and Reputation
What is corporate image?
Name three benefits for the organization when they invest in their corporate image.
- Distinctiveness (image may help stakeholder recognize the company)
- Impact (image may help being favoured by stakeholders, they buy their products)
- Stakeholders (image avoids conflicting messages are send out)
What is corporate identity?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Corporate identity excists of?
- Symbolism (logo's, house style etc.)
- Communication (advertising, events, sponsorship, promotion etc.)
- Behaviour (behaviour of employees)
What is corporate personality?
Why core values?
- Corporate communication practitioners need to link corporate identity to the core values of the members of the organization (culture) and define that organizations mission and vision (organizational identity)
- This creates an authentic image
- People don't ''buy'' an authentic message
- A visionary company preserves its core values! (apple)
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
