Corporate Identity, Corporate Branding and Corporate Reputation - Corporate Branding

4 important questions on Corporate Identity, Corporate Branding and Corporate Reputation - Corporate Branding

Organizations with strong reputations...

  • have high levels of visibility
  • are distictive
  • are authentic
  • are transparent
  • are consistent


What is monolithic identity?

All products, services, buildings, official communication and employee behaviour are labeled with the same company name (Nike, Disney, McDonalds, BMW)


What is branded identity?

Products and services are brought through the market with their own brand name and brand values (Unilever met Axe, Knorr, Dove etc.)
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What is endorsed identity?

Different products have their own branded identity but are at the same time endorsed with the parent company name (Nestle met KitKat, coffee)

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