Research and Measurement - Research and Evaluation
10 important questions on Research and Measurement - Research and Evaluation
What is Quantitative research?
- Discrete data (numbers and ratings)
- Structured measurement among large group
- Used when measured aspects are known
What is a Focus group?
- Group discussion, lead by researcher
- Qualitative
What are the 5 steps for research and evaluation?
- Audit
- Objectives
- Planning and execution
- Measurement and evaluation
- Assessment overall results
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is step 2, objectives?
What is step 3, Planning and execution?
- Deciding the design and executing of campaign
- Continuous measurement and real time adjustments
What is step 4, Measurement and evaluation?
- Are the desired results received?
- Campaign needs adjusting?
What is step 5, Assessment overall results?
What can we see with reputational research?
- Are the values of the company salient in the minds of stakeholders?
- If not, redefine strategies
- Feedback from reputational research is important in developing and refining corporate identity strategies
What methods do you use for reputational research?
- publicity syndicated rankings (financial performance, product quality, employee treatment)
- Ranking by reputational survey of independent organisations
What are the disadvantages of reputational research?
- Fails to account for views of multiple stakeholders
- Mainly focussed on firms' financial performance
The question on the page originate from the summary of the following study material:
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