Stakeholder Management and Communication - Stakeholder communication - Stakeholder Salience Model

8 important questions on Stakeholder Management and Communication - Stakeholder communication - Stakeholder Salience Model

Three measures attributes of the stakeholder salience model

  1. Power
  2. Legitimicy
  3. Urgency


Who are dormant stakeholders?

They have only Power (rich people or people with close connection to the media)


Who are discretionary stakeholders?

They have Legitimicy (recipients of corporate charity)
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Who are demanding stakeholders?

They have Urgency (lone demonstrators near the company)


Who are dominant stakeholders?

They have power and legitimicy you have to communicate with them on an ongoing basis. (employees, customers, owners)


Who are dangerous stakeholders?

They have power and urgency (terrorists, strikes)


Who are dependent stakeholders

They have urgency and legitimicy (local residents of a community, who rely on pressure groups or media)


Who are definitive stakeholders?

They have power, legitimicy and urgency and they need to be communicated with on an ongoing basis(Shareholders)

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