Communication Strategy - The Process of Communication Strategt

7 important questions on Communication Strategy - The Process of Communication Strategt

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The three points in the process in communication strategy making: answer-container
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  1. Communication strategy formation consists of a combination of planned and as well as ad hoc ''reactive'' responses
  2. Communication strategy development involves general direction and not simply plans or tactics
  3. Strategy is about the organization and its environment

What are planned and ad hoc responses?

planned =  campaign

Ad hoc = immediate responses to issues

What is a communication strategy?

Is concerning the strategy related to functional strategy and communication programs needed to support corporate objectives and strategy
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Name 2 main roles for communication with employees?

  1. Communication technician
  2. Communication manager


What is a communication technician?

  • Implements decisions made by others
  • Not involved in strategic decisions


What is a communication manager?

  • Makes strategy decisions
  • Externally, long termed decisions

What is a themed message?

Messages relating to specific capabilities, strengths or values of an organization and are continiously and consistently communicated to stakeholders

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