Summary: Corporate Communication Worldwide | 9789001802448 | Mariët Herlé, et al

Read the summary and the most important questions on Corporate communication worldwide | 9789001802448 | Mariët Herlé; Carin Rustema

• 1 The communication of Organisations

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• what groups give the organisations its 'license to operate'?

  Clients, suppliers, government, neighborhood and investors.

• 1.1 what is this book about?

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• Definition management function corporate communication

  management function responsible for communication processes, initiated from organization to promote a sustainable interaction between organization, groups of the public in internal and external environment

• 1.4 Goals of organisations + 1.5 mission and vision

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• what are the 3 aims of communication in organisations?

  - organisational aim.
  - economic aim.
  - social aim.

• what are the different sort of organisations? 

  Profit;companies
  non-profit; governmental organisations
  non-governmental organisations (NGO's)
  Syndicates
  pressure groups

• 2 Global aspects of corporate comunication

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• Who was the differentiator between low and high-context cultures?

  Hall

• What do Rokeach and Gube (1984) argue?

  "that values are the core to the indivdual personality and that values help people to maintain and enhance their self esteem. 

• 3 Communication theory

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• forms of mass media

  radio, tv, newspaper, films

• Broken window theory

  fix problems when they are small

• giant hypodermic needle theory

  theory that suggests that an intended message is directly received and is accepted wholy by receiver.

• how is the agenda setting effect measured in studies and research?

  1) find out which issues are the most important today?
  2) find out which issues people talk about 
  3) determine whether the media agenda influenced or caused the public agenda.