Corporate strategy and entrepeneurship - Key strategic concepts: entrepeneurship as the driver

5 important questions on Corporate strategy and entrepeneurship - Key strategic concepts: entrepeneurship as the driver

Describe strategic advantage

strategy is the set of commitments adn action taken by management to first develop and then exploit a competitive advantage in the Marketplace. innovation is key

Describe strategic positioning

strategic positioning is concerned with how the company wants to be perceived in the Marketplace. it is a process of perceiving new positions that attract customers from established ones or draw new customers into the market
underlying strategic positioning is a distinct set of attributes that a company does differently and better than other

Describe strategic flexibility and adaptation

strategic flexibility involves a willingness to rethink continiously and make adjustments to teh company's strategies, action plans, and rescource allocations as well as to the company structure and culture
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Give five factors that contribute building strategic leadership

a unique set of dynamic core competencies
creative approaches to human capital
effective incorporation of new and emerging technologies
strategic alliances and global market presence
company structures that are flattened

Give five dimensions of resource leveraging

stretching resources further than others have done before
getting uses out of resources that others were unable to do
using other people's resources to accomplish your own purpose
complememting one resource wiht another to create bigger value
using certain resources to obtain others

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