Corporate strategy and entrepeneurship - Technology limits and platforms
3 important questions on Corporate strategy and entrepeneurship - Technology limits and platforms
What is the difference between sustaining and disrupting technologies?
sustaining, new, technologies are employed that allow the company to continue or sustain the trajectory of attribute enhancement
disruptive technologies introduce a different set of attributes than ones customers historically value. microwave. phone
disruptive technologies introduce a different set of attributes than ones customers historically value. microwave. phone
What is the technological message?
companies cannot affort to ignore either disruptive technologies or the niche markets they initially create
Describe the concept of technological platform
here the company selects the core technology or technologies around which it defines the future. platforms are underlying technological capabilities in which a company invests in order to generate a range of different product and improvements
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