Australia - Wine Business

3 important questions on Australia - Wine Business

Production in Australia is dominated by 5 companies. What is their market share and who are they?

87% of all exports
In order of production:
  1. Accolade Wines
  2. Casella Family Brands
  3. Treasury Wine Estates
  4. Pernod Ricard
  5. Australian Vintage

What is Wine Australia, what is their aim?

Wine Australia is an Australian government authority that funds and coordinates research and development valuable to the wine industry, with income partly derived from a levy on grape growers. It also controls the export of wine from Australia and promotes Australian wine through marketing and educational activities in the domestic and export markets.

Its key aims are to increase the demand for, competitiveness of and quality image of Australian wines.

What are the top 5 export markets for Australian wines by volume and value?

Volume:
  1. UK
  2. China
  3. USA
  4. Canada
  5. Germany


Value:
  1. China: super premium wines, Free Trade agreement
  2. USA
  3. UK
  4. Canada
  5. New Zealand

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