MADEIRA - Madeira Wine Law and Wine Business - Madeira Sales
4 important questions on MADEIRA - Madeira Wine Law and Wine Business - Madeira Sales
What was Madeira sales in volume 2019 and which categories were the biggest
- 3.2 million litres (and relatively stable the past few decades)
- young corrente Madeira > 1.9 million litres
- from Tinta Negra
- 5 years and then 10 years and varietal labelled Sercial, Verdelho, Boal, Malvasia
- Frasqueira and Colheita only 44.000 litres
What was the Madeira sales in VALUE in 2019
- 18.7 million euros
- gradual general increase
- mainly Colheita and Frasqueira
What are the most important markets for Madeira (2019)
- France > 0.90 million litres - inexpensive Madeira
- Madeira > 0.49 million litres - expensive - tourists
- Germany > 0.29 million litres - inexpensive
- Japan > 0.26 million litres - expensive
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Where are inexpensive Madeiras used for and what is their part in volume of sales
- Cooking (sauces)
- may be modified with salt and/or pepper
- flavouring in schnapps
- around 1/5 of total volume sales of Madeira
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