MADEIRA - Madeira Wine Law and Wine Business - Madeira Sales

4 important questions on MADEIRA - Madeira Wine Law and Wine Business - Madeira Sales

What was Madeira sales in volume 2019 and which categories were the biggest

  • 3.2 million litres (and relatively stable the past few decades)
  • young corrente Madeira > 1.9 million litres
    • from Tinta Negra
  • 5 years and then 10 years and varietal labelled Sercial, Verdelho, Boal, Malvasia
  • Frasqueira and Colheita only 44.000 litres

What was the Madeira sales in VALUE in 2019

  • 18.7 million euros
  • gradual general increase
  • mainly Colheita and Frasqueira

What are the most important markets for Madeira (2019)

  • France > 0.90 million litres - inexpensive Madeira
  • Madeira > 0.49 million litres - expensive - tourists
  • Germany > 0.29 million litres - inexpensive
  • Japan > 0.26 million litres - expensive
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Where are inexpensive Madeiras used for and what is their part in volume of sales

  • Cooking (sauces)
    • may be modified with salt and/or pepper
  • flavouring in schnapps
  • around 1/5 of total volume sales of Madeira

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