Deciding on the marketing program. International marketing mix
7 important questions on Deciding on the marketing program. International marketing mix
What is the traditional focus: geographic segmentation?
What are cross-national segments?
What specific global segments can be identified?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
How can you target different segment in each country
What does the product life cycle and adoption look like and what is the link with segmentation and marketing strategy?
What are the market expansion strategies?
What is selecting the right segments to target about?
Or how do we know if the market segmentation is valid?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding