Decision making: individuals and reality - Smith & Levin (1996) need for cognition and choice framing effects
3 important questions on Decision making: individuals and reality - Smith & Levin (1996) need for cognition and choice framing effects
What was the experiment? smith & levine (1996)
participants were categorized as high or low in need for cognition on basis of need for cognition scale (petty, cacioppo & Kao 1984)
method 1: exposed to two versions of a choice problem (ticket frame, lose the ticket of ten dollar- money frame lose ten dollar)
method 2: exposed to scenario choice (mortality- survival frame)
What means this research in brother perspective? smith & levine (1996)
This research helps clatify the nature of choice framing effects.
the present work is consistent with the hypothesis that the more thought one devotes ta a decision, the less likely the distortion of that choice by framing effects.
What are the critcal points about this study? smith & levine (1996)
- it is unclear what the underlying process is; the mediating influence of cognitive effort has not been taken into account.
- when individuals do not have to justify their choise, increased thought can lead to polarization and bias.
- need for cognition is also important in persuasion, this study focuses only on decision making.
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