The fit drivers and tests - The concept of fit - Product-market strategy
3 important questions on The fit drivers and tests - The concept of fit - Product-market strategy
What is strategy and what has the design got to do with it?
Strategy is an input to the design process: design an organization that will help to deliver the strategy. Link between strategy and organization is two-way: impact design on future strategy choices.
What is the common problem link in the product-market strategy?
Not identifying main priority product-market strategy, not giving priorities enough weight in design criteria. Make this link explicit and use the market advantage test.
What for analysis involves the market advantage test (does the design allocate sufficient management attention to the operating priorities and intended soruces of advantage in each product-market area?)?
-List each major operating initiative and source of advantage for each product-market segment in which the company plans to compete
-Check whether the units are defined so as to give sufficient attention to each initiative and source of advantage
-Where the design appears to give too little attention, consider alterations to the design or other changes that will correct the flaw (fout).
>> The value of this test is that it forces to be more explicit about operating priorities and sources of advantages.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
