Questionnaire development III: Pretesting - Behavior coding
3 important questions on Questionnaire development III: Pretesting - Behavior coding
What is behavior coding?
A method developed to quantitatively assess how well a face-to-face or telephone survey interview is conducted.
What is the procedure of behavior coding?
1. It is assumed that in the ideal interaction the interviewer reads the question verbatim, and the respondent replies with an acceptable answer. They then proceed to the next question.
2. A third party uses a simple set of codes to indicate deviations from this model.
2. A third party uses a simple set of codes to indicate deviations from this model.
What is the generally accepted threshold used to identify problem questions with behavior coding?
Questions coded 15% or more of the time into one of the deviation categories to be considered problematic.
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