Elements of diffusion - Four main elements of the Diffusion of Innovations - Communication Channels
3 important questions on Elements of diffusion - Four main elements of the Diffusion of Innovations - Communication Channels
What is the most efficient form of communication channel to creat awareness-knowledge?
The mass media. I.e. radio, television, newspapers, internet, etc.
What is the most efficient way of persuading an individual?
By means of interpersonal channels, i.e. face-to-face, especially since chances are those individuals come from similar socio-economic backgrounds/have the same socio-economic statuses.
What makes homophily more likely to occur than heterophily?
Physical and social proximity make homophily more likely to occur and to be effective.
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