Four main elements of the Diffusion of Innovations - Time - The innovation-decision process
3 important questions on Four main elements of the Diffusion of Innovations - Time - The innovation-decision process
What happens when persuasion takes place?
An individual forms a favourable or unfavourable attitude towards the innovation.
What does the individual wants to know in the knowledge state?
The individual mainly wants to know what the innovation is and how and why it works.
What type of information does the individual search for in the persuasion and decision stage?
The individual seeks mainly innovation-evaluation information and wants to know what the advantages and disadvantages are for his or her personal situation. 'Will the innovation be beneficial to me in my particular situation?'
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