Four main elements of the Diffusion of Innovations - The Innovation - Perceived attributes of innovation
3 important questions on Four main elements of the Diffusion of Innovations - The Innovation - Perceived attributes of innovation
What characteristics of innovations help to explain their different rates of adoption?
2. Compatibility
3. Complexity
4. Trialability
5. Observability
What is an example of an incompatible innovation?
Water boiling in the Peruvian village, because it is not compatible with the hot-cold believe system.
When will innovations be adopted more quickly than other innovations?
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