Four main elements of the Diffusion of Innovations - The Innovation - Perceived attributes of innovation

3 important questions on Four main elements of the Diffusion of Innovations - The Innovation - Perceived attributes of innovation

What characteristics of innovations help to explain their different rates of adoption?

1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability

What is an example of an incompatible innovation?

Contraception in religious countries.
Water boiling in the Peruvian village, because it is not compatible with the hot-cold believe system.

When will innovations be adopted more quickly than other innovations?

When an innovation is perceived as having greater relative advantage, compatibility, trialability and observability and less complexity.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo